2022:

O que é Inbound Marketing?

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• Oferta direta • Mais invasivo • Anúncios em massa • Comunicação unilateral

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Inbound Marketing

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Já no Outbound...

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O que é Funil de Vendas?

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Topo de Funil

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Meio de Funil

[{"selector":"#anim-958ca3c3-5271-400c-a629-d5a97a81306f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-39053695-c7b5-4ac3-bc1c-79051764596b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53c66dee-0b7b-45d0-a895-eba6323bbe68","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52e0a60b-6a61-4903-8509-0da157fe35a9","keyframes":{"transform":["translate3d(-92.56756%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4dc7ab51-bc59-4cc5-ae61-8d22a4d98647","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81dfc515-e2d5-4ac0-b02d-ad71c6caf873","keyframes":{"transform":["translate3d(-105.11811%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-852488fe-900e-47c2-a1b8-0288a2b43c06","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Leads que querem resolver seus problemas, mas não sabem como. Recomende planilhas e ferramentas para aliviar essas dores.

Fundo de Funil

[{"selector":"#anim-50cff384-f097-4c49-9979-70ec79b01355 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-538cc37a-0ab8-4829-a652-89719076e70f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-873edbac-6bee-42d7-a8bf-2389b048890e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa839961-d968-4b2b-8e81-e468675be073","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bec95071-6a50-49fd-a6fb-21ea93aa3d9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Leads que estão prestes a realizar a compra. Mostre que sua empresa tem a solução perfeita para ele fechar negócio!

Vantagens do Inbound Marketing

[{"selector":"#anim-d22952cb-fa45-4e84-8178-6a5956fca04f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9025eb03-6e60-40a2-8a4a-9f3db29af1fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c989465-5f9d-4f74-b934-49a2b51fba8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83be89b6-84f0-4e1f-a561-87b09f3ad153","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67194027-a107-4a5a-acb3-472b6dbaf70c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59b45a25-d957-4beb-a940-6f37bc93cf31","keyframes":[{"offset":0,"transform":"translate3d(0, -234.08781%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -65.825492172%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -22.378794636%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -8.403752379%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.6517698359999997%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-3cc2ebcc-8b9d-436c-8c19-28da5b11857e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(47.06665018752054%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Case de sucesso:

[{"selector":"#anim-7f995f5a-d76c-4f94-b18c-2694f74b7e42","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf667502-2a27-4d2f-b9cf-3753c92391d7","keyframes":{"transform":["translate3d(0px, -349.15812%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3730a77f-04b1-4154-a156-9598ce611bcd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48ff58f5-e9e2-4537-aa8f-480a881b5b51","keyframes":{"transform":["translate3d(0px, 554.83536%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79f29e68-dff6-4828-b910-87b428cd4118","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48fb484d-9c47-49cb-a211-acffccd0f1fc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -23.594921386723904%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-eb9823af-db05-4ed5-b931-4adb332c854b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A marca é um dos grandes sucessos de Inbound Marketing do mercado mundial. Ela cria conteúdos com alto poder viral nas redes e está sempre reforçando seus ideais.

Até mesmo a publicidade televisiva da marca não parece ser comercial, mas histórias com as quais as pessoas conseguem se identificar. Veja um exemplo:

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O que é Inbound Marketing? Conheça tudo sobre a estratégia capaz de atrair os consumidores sem ser invasivo

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2022:

Inbound Marketing em

atraia clientes e aumente suas vendas

O que é Inbound Marketing?

• Oferta direta • Mais invasivo • Anúncios em massa • Comunicação unilateral

Outbound Marketing

Outbound Marketing

Inbound Marketing

Inbound Marketing

• Permissão • Atração • Produção de conteúdo • Comunicação aberta

Já no Outbound...

Exemplos de Outbound Marketing são as propagandas televisivas.

O público recebe propagandas indesejadas e raramente se interessa pelo que é ofertado.

O que é Funil de Vendas?

Topo de Funil

Meio de Funil

Fundo de Funil

Vantagens do Inbound Marketing

1. Melhor retorno sobre investimento (ROI) que o marketing tradicional

2. Fideliza seus clientes

3. Aumenta suas vendas

4. Gera consciência de marca (brand awareness)

Case de sucesso:

Até mesmo a publicidade televisiva da marca não parece ser comercial, mas histórias com as quais as pessoas conseguem se identificar. Veja um exemplo:

O que é Inbound Marketing? Conheça tudo sobre a estratégia capaz de atrair os consumidores sem ser invasivo

Saiba mais

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