Como criar campanhas atrativas para o dia das mães

O dia das mães é uma das datas mais importantes do comércio nacional, com grande potencial de vendas para as empresas que produzem boas campanhas de marketing digital.

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Prova disso é o crescimento de 6,9% nas vendas do comércio durante a semana do dia das mães em 2022 em relação ao mesmo período de 2021.

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Pensando nisso, separamos 3 dicas fundamentais para otimizar suas campanhas e aumentar seu faturamento.

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Evite estereótipos relacionados à maternidade, como mães que cuidam de tudo em casa ou abrem mão de suas vidas para focar apenas nos filhos.

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Essa abordagem pode reforçar preconceitos e afastar o público da sua marca. Em vez disso, opte por um posicionamento mais inteligente.

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Dê voz às suas clientes e conte histórias reais para reforçar valores positivos da sua marca. Você pode até compartilhar esses depoimentos para tornar sua campanha ainda mais encantadora.

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O dia das mães requer uma identidade visual própria. Crie a sua e utilize-a em todos os seus canais, alertando a audiência das promoções que estão por vir.

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Organize sua logística de entregas para garantir que os pedidos não cheguem atrasados e seus clientes não consigam presentear suas mães a tempo.

[{"selector":"#anim-d3cd2e5b-bdc9-4916-b7a3-cb4dd55e37cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-031cc306-aaf6-434d-b913-75bd2c6ff5ae","keyframes":{"transform":["translate3d(0px, -134.8916%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47922124-9b1b-47a3-ac20-91bc24c554e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db1a6bf5-d806-44ae-a9eb-a37420b3ef8c","keyframes":{"transform":["translate3d(0px, -247.72423%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35d40f82-e136-4abd-9239-0e27a7cb4566","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66450860-0f17-43bb-be13-05512b6fa1a2","keyframes":{"transform":["translate3d(0px, 92.13304%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13ee1872-bec5-4f7a-aec3-a473c6ee5409","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d47373b-7684-40b3-993b-ec2d117f011e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-073dd425-5765-456c-ae49-0b78aaf9c34c","keyframes":{"transform":["translate3d(-122.14765%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0be33817-7e79-498f-9001-9102afb29a3b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a43ae5d5-fe22-4ea5-89a2-6821801245ad","keyframes":{"transform":["translate3d(0px, 101.34680%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Além disso, verifique se o estoque está abastecido e tenha recursos para repor seus produtos com agilidade. Se algo faltar, retire do site para evitar dores de cabeça.

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GOSTOU DO CONTEÚDO?

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Como criar campanhas atrativas para o dia das mães

O dia das mães é uma das datas mais importantes do comércio nacional, com grande potencial de vendas para as empresas que produzem boas campanhas de marketing digital.

Prova disso é o crescimento de 6,9% nas vendas do comércio durante a semana do dia das mães em 2022 em relação ao mesmo período de 2021.

Pensando nisso, separamos 3 dicas fundamentais para otimizar suas campanhas e aumentar seu faturamento.

Evite estereótipos relacionados à maternidade, como mães que cuidam de tudo em casa ou abrem mão de suas vidas para focar apenas nos filhos.

1

Fuja dos estereótipos

Essa abordagem pode reforçar preconceitos e afastar o público da sua marca. Em vez disso, opte por um posicionamento mais inteligente.

Dê voz às suas clientes e conte histórias reais para reforçar valores positivos da sua marca. Você pode até compartilhar esses depoimentos para tornar sua campanha ainda mais encantadora.

O dia das mães requer uma identidade visual própria. Crie a sua e utilize-a em todos os seus canais, alertando a audiência das promoções que estão por vir.

2

Crie uma identidade visual própria

Organize sua logística de entregas para garantir que os pedidos não cheguem atrasados e seus clientes não consigam presentear suas mães a tempo.

3

Organize sua logística e verifique seu estoque

Além disso, verifique se o estoque está abastecido e tenha recursos para repor seus produtos com agilidade. Se algo faltar, retire do site para evitar dores de cabeça.

GOSTOU DO CONTEÚDO?

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