OS 5 MELHORES Gatilhos mentais PARA AUMENTAR SUAS VENDAS

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Os Gatilhos Mentais são estímulos psicológicos utilizados para provocar uma reação pré-determinada nas pessoas.

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URGÊNCIA

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Um bom exemplo é a tradicional “promoção válida somente até dia X” ou “Corre que o estoque do produto X está prestes a acabar”.

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AUTORIDADE

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ESCASSEZ

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ANTECIPAÇÃO

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Oferecer materiais ricos para usuários que preencherem um formulário no seu site é um ótimo uso do Gatilho de Reciprocidade para estimular vendas.

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OS 5 MELHORES Gatilhos mentais PARA AUMENTAR SUAS VENDAS

Gatilhos mentais

Os Gatilhos Mentais são estímulos psicológicos utilizados para provocar uma reação pré-determinada nas pessoas.

URGÊNCIA

O Gatilho de Urgência transmite a ideia de uma oferta imperdível por tempo limitado. Você possui o que o consumidor deseja, mas a compra precisa ser feita o quanto antes.

1 - Urgência

Um bom exemplo é a tradicional “promoção válida somente até dia X” ou “Corre que o estoque do produto X está prestes a acabar”.

AUTORIDADE

O Gatilho de Autoridade mostra ao cliente que você é especialista no assunto. Um clássico exemplo é o “9 em cada 10 especialistas recomendam o produto X”.

2 - Autoridade

ESCASSEZ

Com o Gatilho de Escassez você demonstra que suas soluções estão se esgotando, por exemplo, dizendo que “restam X unidades deste produto”.

3 - Escassez

ANTECIPAÇÃO

O cenário ideal para usar o Gatilho de Antecipação é destacando o diferencial dos produtos que estão por vir, garantindo vendas assim que eles chegarem nos estoques.

4 - Antecipação

Oferecer materiais ricos para usuários que preencherem um formulário no seu site é um ótimo uso do Gatilho de Reciprocidade para estimular vendas.

5 - Reciprocidade

RECIPROCIDADE

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